Webdancers was founded in the summer of 1995 by Greg Falken and John Farley, in Sonora, CA, for the purpose of building commercial websites. The Word Wide Web was in its infancy but the business opportunities were apparent to both partners. As John put it, “if you can build them, I can sell them.”
The early sites were primitive but incorporated proven marketing strategies, good writing and as much graphic design as the medium allowed. As the web matured and site building tools improved, more programming complexity became possible, allowing businesses to actually do business online. From the Central Sierras of California, webdancers built a nationwide client base on the foundation of clean design, effective programming, clear communication and understanding the needs of their clients.
Sadly, John Farley passed away in 2000. Greg Falken continued the business, which today exists as the entity for his various consulting endeavors.
In 2012, Greg formed Sierra Online Services, in partnership with Linda Emerson, for the purpose of building websites and assisting organizations with their online marketing efforts. You are invited to visit their website to learn more about those services.