Tag Archives: Michelle Shelton

Does Social Media ROI Matter?

[Note for the acronym challenged: ROI = return on investment.] Last week I attended a small business seminar hosted by the Tuolumne County Chamber of Commerce, Sonora Chamber of Commerce, and the Tuolumne County Economic Development Authority, on the subject of online and offline marketing. The offline portion, presented by Bruce Tepper, of SCORE was [...]
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