Content Battle Plan

Owner logoYou know you need content: blog posts, podcasts, e-books, and all the rest. Before diving in (or after, if you’ve already started) you need a plan and advice from someone who knows what works. Chris Brogan’s webinar How to make more business with content marketing (affiliate link) is a 1-hour Content Battle Plan to help you create effective content.

Watch it live Wednesday, November 5th at 4:00 PM (PST) or recorded at any time. Cost is $20.

Info & Registration

50th Anniversary of the Moog Modular Synthesizer

Moog Modular SynthesizerOctober 12, 2014 marks the 50 Year anniversary of the unveiling of the Moog modular synthesizer at the Audio Engineering Society’s New York convention. Unlike today, there were no robotic assembly lines. These were completely analog instruments. Each one was hand crafted, with every electrical component soldered to a circuit board. Modules were fitted into wooden cabinets with screws. But more important were the new sounds, which could be combined in infinite variations. In many ways, Moog defined the sound of late 60s and early 70s rock.

This mini documentary follows the company’s reproduction of the modular system built for Keith Emerson, of Emerson, Lake and Palmer and delivered in 1969. It includes interviews with a Moog engineer, Moog historian and Bob Moog himself.

Below that, take a listen to Emerson, Lake and Palmer’s Welcome Back My Friends, which holds up surprisingly well over time.

Choose Your Own Adventure

Chris Brogan

Chris Brogan

I’ve been learning about business, communication, online marketing and more from Chris Brogan since 2011. His one hour webinars are a great introduction to longer courses, such as The Owner’s Heart, Digital Business Mastery, Love Letters and Owner’s Mastery Foundation Group (OMFG).

Chris’ next webinar is Success in the Time of the “Choose Your Own Adventure” Economy. Tuesday, October 14, 7 pm (ET) or watch the recording at any time. Cost: $20.

Please take a look and let me know if you find it valuable.

Full disclosure: If you click on any of the links above and sign up for a course, I get a referral fee. But I’d be recommending these courses even if I weren’t. I am currently enrolled in Brave, The Owner’s Path and OMFG. If you are too, make sure and say hello.

For Those With Courage

Via MyMotherlode.com:

Yosemite, CA — Cal Fire has released more details about the S-2T air tanker that crashed while fighting the Dog Rock Fire near El Portal in Yosemite National Park.

As reported last night, the pilot of the air tanker died in the crash, but his name has not been released. Cal Fire reports NTSB officials are expected at the wreckage site this morning to begin their investigation of the crash.

Courage
by Amelia Earhart

Courage is the price which life exacts for granting peace.
The soul that knows it not, knows no release
From little things;

Knows not the livid loneliness of fear
Nor mountain heights, where bitter joy you can hear
The sound of wings.

How can life grant us boon of living, compensate,
For dull gray ugliness and pregnant hate
Unless we dare

The soul’s dominion? Each time we make a choice we pay
With courage to behold resistless day
And count it fair.

Update (10/16/14)

A fund has been set up to help the family of the pilot, Geoffrey “Craig” Hunt, of San Jose. Donations can be sent to:

Hollister Air Attack Base
For Benefit of (FBO) Craig Hunt
2300 San Felipe Road
Hollister, CA 95023

Owning your words

There’s a new social media platform called Ello, that’s making a splash for their ad-free policy and their outspoken criticism of their social media brethren. Their manifesto:

Your social network is owned by advertisers.

Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.

We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership.

We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.

You are not a product.

The response has been overwhelming for the invite-only network, with requests in recent days at times exceeding 40,000 per hour.

But I suspect that their no-add policy is only part of the reason why Ello is getting so much attention. Om Malik hit the nail on the head with this Twitter post:

Dave Winer immediately followed up with his Manifesto for Web Writing:

The web of 2014 is in the middle of a huge battle to force people to write the stuff in the same place people read it. Whether you hate advertising or not doesn’t matter, it’s all part of the same system. You make me, as a writer, choose either to give it all to you, or none to you. And yet the underlying network that we use, doesn’t have these limits.

I find it ironic and unsettling that the Internet, a decentralized network where data is distributed without prejudice, has become such a compartmentalized place. When it comes to social networks, we are forced to choose which ones we belong to, based largely on the number of people we know there. We become part of a social network where fraternization with the world outside its walls is discouraged. This negates the very thing that drew me to the Internet in the first place: the ability to communicate with anyone, at any time, because we share a common platform.

My current solution to this dilemma is imperfect. I have a place that I control at gregfalken.com. This is where you can find me and where I share things that I think you might find interesting. From there, I am using IndieWeb principals and projects to distribute my words to other networks that make it possible to do so. For today, that means Facebook, Twitter and LinkedIn. Those of you who know that I’m a Google fanboy will be surprised that Google Plus isn’t on the list. Google, in it’s mysterious wisdom, has decided that Google Plus will not accept input from the outside world. In programmer-speak they have no write API (application programming interface), so anything that I post there has to be done manually.

The best that I can say about this solution is that it’s fairly flexible. As other networks come along they can be added, provided that they offer the inclusiveness of a read/write API. Right now WordPress is my authoring platform of choice but that too can change.

It’s discouraging that it takes so much effort to reach across these social media boundaries. I will continue to explore the options and encourage those of you who are interested to do the same. Please let me know in the comments if you have found any alternatives for broadcasting your own words beyond the single purpose networks.